We don’t just make clothes. We wear stories.

At Under Attack, we began with a simple belief — that every man is fighting a silent battle. Whether it’s the pressure to succeed, the struggle to stay true to oneself, or just the need to feel seen in a world that moves too fast — we hear you. We are you.

Born in the heart of India, Under Attack is not just a fashion brand — it’s a movement of modern masculinity. We design clothes that feel like confidence, power, and comfort — because we know that when you look good, you feel unstoppable. Every stitch, fabric, and fit is curated for those who carry the weight and still show up.

Our Mission
To create premium menswear that doesn’t just fit the body — it fits the mood, the mindset, and the moment. We exist to elevate everyday men into their boldest, most unapologetic selves — from boardrooms to breakups, from streets to celebrations.

Our Vision
To become India’s most trusted menswear brand, where every man, from every walk of life, finds his identity, his voice, and his armor — in what he wears.

Why Us?
Because we see you.
The hustler.
The overthinker.
The dreamer.
The one who laughs loud but cries in silence.
The one who’s always under attack — but never backs down.

We don’t follow fashion.
We follow you.
And we’re here to dress your truth — with style that makes you feel seen, sharp, and significant.